Saturday, January 22, 2011

Say so long to corn syrup

We have some great news. On January 17th Madisono's began producing all of our gelato base mixes without corn syrup! In addition to removing the corn syrup we have also removed xanthan gum from our stabilizer blend. This is also a corn based product. It will take several weeks to move the old inventory out. Why? Over the past year, while doing demos, I encountered many people who either had a corn allergy or knew someone that did. The number of ice cream producers that use corn syrup is very high. A survey of ingredients on the grocery store shelf will confirm that. Wouldn't it be nice to have a product that could be enjoyed by everyone? Well now it can be. So all of our gelato bases are 100% natural.
You might be asking, "why did you use it in the first place?" This is a great question. Here is why. For those of you who follow my blog you know that we make all of our gelato and sorbet bases from scratch. No one else in Cincinnati does this. I have a complex set of equations that calculate butterfat, milk solids not fat, and many other factors that create a great gelato base mix. Gelato has much less butterfat than ice cream. In order to create a creamy smooth texture without all of the fat that comes in a high butterfat ice cream mix, corn syrup can add texture to a low fat mix. It can also help to stabilize the mix. We spent some time running the numbers and producing some batches with adjustments in the formula and without corn syrup. We are thrilled with the results and you will be too.
Madisono's will also debut a new package design and label in the coming weeks. In addition to new labels we will have 4 new Spring gelato Flavors. These should be out around the 2nd week of February. We are going to leave some flavors behind as we move forward. I apologize in advance if one of your favorites is on the list. With my new set of flavors we will be able to offer you more choices over time. It will also be easier for our retail customers to offer all of our flavors. I have heard from disappointed customers that were looking for a particular flavor from a retail location and were unable to find it. I hope to have all of our retail customers offering all the flavors in order to remedy this.
If you looking for a place to purchase Madisono's please look at this list. Raymond Sonof put this together for me. He has a web design business here in Cincinnati. He updated my parents site for Findlay Market. Thanks Raymond for your help. Above is candied ginger which is an ingredient for one of my new flavors. When they are ready to hit the stores we will tell you what is coming. Until then you will just have to wait.
Thanks for supporting Madisono's

No comments: